U.S. Grand Polo

The Brand “U.S. GRAND POLO EQUIPMENT & APPAREL” born from an interesting visual reflection on the elegance of equestrian sports and their connection to the informal lifestyle of the United States, returns to the pictorial origins that inspired it.

Through the minimalism of the shadows and the contrast with the contemporary element of the inscription “U.S. GRAND POLO EQUIPMENT & APPAREL,” it succeeds in creating a fascinating dialogue between tradition and modernity, between the exclusive world of equestrianism and the American imagery of the casual lifestyle. The decision to employ the shadow theater technique to represent the figure of the rider and the horse introduces a sense of elegance and sophistication.

This formal elegance is accentuated by the minimalism of the image where the essentials do the talking.

The image of the rider on horseback immediately refers back to the world of horseback riding, with its origins and long tradition, and is the perfect symbol of elegance: a balance between power and control.

Thus, “U.S. GRAND POLO EQUIPMENT & APPAREL” merges two seemingly distant worlds: the formal, ancient elegance of horseback riding and the modern American lifestyle, characterized by informal, accessible elegance. The figure of the horseman becomes a symbol of a glorious past, while the inscription “U.S. GRAND POLO EQUIPMENT & APPAREL” brings into the present the dynamism of American culture, the pivot around which the brand's outfits and apparel are developed.

*Πηγή: από την επίσημη ιστοσελίδα της εταιρίας

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